CEO of Endavant, the parent brand of industry leading companies focused on digital marketing, innovation and adtech founded in 2013, with more than 230 employees, presence in +10 countries and HQ in USA Endavant builds and develops leading brands with a digital marketing core and innovation DNA, to become disruptors and an industry reference. It is the parent company of: LDM, Performly, Future Media, DITGO and Mediam As the leader of the Holding he focuses on identifying trends and understanding where the future of marketing & the industries of their key clientes are heading and he is a strong believer in the transformative power of Artificial Intelligence (AI). Besides his role as CEO he leads the innovation team focused on developing, commercializing and investing on AI, Adtech, automation and new digital media and technologies With more than 15 years of experience in marketing, Alberto has held senior level positions in companies such as Procter&Gamble and Agora technologies in Silicon Valley. Driven by his experience on strategic thinking, innovation and digital marketing he is part of Boards of Directors or Advisor to the Boards of Tech companies. He is frequently invited as a speaker in corporate and public events such as TEDx. He was recognized as a Leaders under 40 by P&G Global Alumni Organization and Top 20 LATAM Market Makers by Merca 2.0 Alberto believes we are living in an accelerated transformation driven by technology and people are not aware. He is constantly looking to understand what’s coming and how to be ready, under the premise that the reality of today is different from the reality of the past and will definitely be different from the one of the future. His personal quote “If you are not moving forward, you are moving backwards. The world is moving ahead regardless of you”