Carlos joined Twitter as Head of Brand Strategy for Spanish Speaking LATAM in 2014 and after 4 years, he moved to Europe to direct the EMEA Business Marketing team. Previously, he worked as a Creative Director in the Mexican advertising industry for more than fifteen years, in agencies such as Lowe, Grey, Young & Rubicam and Cheil. Among the recognitions that Carlos has obtained in his career, are prizes in the most important advertising festivals including Cannes Lions, Effies, London and New York Festivals.He started his career in traditional advertising but then became an integrated Creative Director, developing traditional, digital, experiential and shopper marketing projects. Working for brands such as Samsung, Danone, Ford, Greenpeace, Gatorade & Unilever among many others. Today Carlos and his team are focused on establishing Twitter as an indispensable partner to marketers and agencies throughout Europe and the Middle East, creating the right Strategies and Campaigns to demonstrate the power and effectiveness of Twitter.
It is not an easy time for marketers. Brands are overwhelmed and looking for answers on how to launch a new product, what tone should they use, how to stay agile in the face of uncertainty and if a conversation can make the difference. In this space, attendees will explore and learn the seven strategies from brands leading the conversation on Twitter.