Is a senior analyst on the B2C marketing team. His research focuses on current and future trends in performance marketing. Collin studies how consumers find brands and information and what strategies and technologies marketers can leverage to drive brand discovery, customer acquisition, and performance from their marketing efforts. His research topics include strategies and best practices for search engine optimization (SEO), paid search advertising, Amazon advertising, voice search, mobile advertising, local marketing, and emerging marketing channels.
Collin is frequently quoted in the press, including such publications as Search Engine Land, Digiday, MediaPost, The Drum, The New York Times, and The Wall Street Journal. Collin is also a frequent guest on Bloomberg TV. Prior to becoming an analyst, Collin spent several years supporting Forrester’s marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports and client projects in the fields of digital media, programmatic technologies, email marketing, search marketing, and social marketing.
Prior to joining Forrester, Collin was a data analyst in financial risk management at GE Capital.
Collin holds a BA in economics from The Catholic University of America.
The COVID-19 pandemic completely altered consumer’s daily lives. But as cities, states, and countries begin to slowly re-open and resume normal activities, brands with physical brick and mortar locations need to be ready to capture demand and be human, helpful, and handy to their customers. Join guest speaker Forrester analyst, Collin Colburn (Speaker invited by Waze), to discuss how brands can attract customers back into the store and learn how on-the-go advertising benefits advertisers.