James is the managing partner & co-founder of Capital Digital ART. The new content, data, social media & testing agency of Capital Digital, launched Q1, 2020. Before this he was the Director & co-founder of Heineken DEC (Heineken Digital Engagement Center), the external digital unit of Heineken Mexico, launched in 2016 with versions, adaptations launched round the world and was recognized as #1 worldwide in areas of content creation, speed & real time content. He has worked in advertising for over 15+ years across the world, traveling & working in places such as the USA, Europe, Africa & beyond. His body of work has created a list of strategies, tactics & production models that that are helping move, break & challenge the view of “what is effective content”.
3 Points: 1. What Data Impacts Creative 2. The Application Process 3. The Future Role Of Digital Platforms.