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Montserrat Rivas

Media Director, Kantar


Bachelor degree in Communications by Universidad Anáhuac del Sur. With almost 20 years of experience as a Business Developer and Client Management for the Media and Research industry in global companies in Mexico, Colombia and Central America, as well as local agencies and startups. I am currently responsible for the Media Direction in Kantar Insights Mexico. My role is to add value to clients’ projects with strategic analysis and learnings, and actionable recommendations, reaching the sales targets. My knowledge of different research methodologies and measurement studies for media and advertising, give me a full vision of the media landscape to help my clients with their business answers. I work in building strong and long-term connections with all the people in general, and of course my clients, to build business together. I love music, running and I have two dogs.

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