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Conferencia

27 Agosto
13:25 a 14:15 PM (CDT)

KeynoteHow 2020 transformed transformation
Abstract

How can Mexico’s leading brands stay ahead of the curve in a year that has fundamentally disrupted every aspect of our lives?

MediaMonks Founder, Wesley ter Haar, sheds insight on his transformation approach and how it has helped brands adapt and scale at speed throughout the pandemic–for example, translating a global tech company’s series of events into livestreamed video resources for the local market, helping Havaianas activate their product indoors through a series of at-home concerts (and setting an unbroken record of YouTube viewers in the process), evolving an Argentinian gas company’s messaging in just three days, and continuing to drive innovative thinking at leading brands in the region through remote creative workshops.

Citing the stagnation of consultancies who have failed to lead their clients to transformation success over the years, ter Haar uncovers how creative problem-solving, a digital-native mindset and an iterative transformation strategy helps brands continue to move the needle and innovate toward both immediate and long-term goals.

Keynote Speaker

Wesley Ter Haar

Executive Director
Media Monks