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Conferencia

27 Agosto
09:30 a 09:45 AM (CDT)

ShowcaseProtegiendo su marca en un ciclo de noticias en evolución
Abstract

From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment. In this session, we will review the risks of the growing volume of unsafe and unsuitable content online present global advertisers. Attendees will learn practical tips on how to achieve the right level of protection across their media buys, while still reaching new and existing customers. The session will review the brand suitability toolset and how it can be used to manage the trade-off between brand protection while also achieving campaign scale.

Speakers

Jaime Valdes

Business Sales Director
DoubleVerify