Conferencia
11:55 AM
Inspiring Stage
Digital Talk - From Retail Media To Commerce Media - A New Strategic Playbook
Retail media opened the door, but commerce media is the full picture. Any company with first-party data, a direct customer relationship, and proximity to a transaction can become a media network. In this session, Collin Colburn, VP of Commerce & Retail Media at IAB, walks through how the commerce media ecosystem is evolving globally across retail, travel, financial services, and beyond - and what that means for how brands, agencies, and media owners in Mexico should be thinking about strategy, budgets, and partnerships today.