Kristi Argyilan

Global Head en Uber Advertising

Biografía

Kristi Argyilan is the Global Head of Uber Advertising, leading the expansion of Uber’s omni-channel platform across its mobility and delivery ecosystem. She leverages data insights to create innovative advertising solutions that deliver impact for brands and meaningful experiences for consumers. A recognized industry leader, Kristi has received numerous accolades from Ad Age, IAB, and the Path to Purchase Institute. She also serves on the boards of LiveRamp, the IAB, and ZEFR.

Fotografía de Kristi Argyilan

Conferencia

12:10 PM

Evolution Stage

Keynote - México en Movimiento: Liderando la Nueva Era del Comercio

Mexico is no longer just adapting to the future of commerce—it is actively defining it. As the boundaries between mobility, delivery, and daily life dissolve, the country has become the focal point of Uber Advertising’s global strategy and the ultimate proving ground for retail media innovation. In this session, we will explore this unprecedented momentum and reveal the advanced advertising capabilities launching first in Mexico. We’ll dive into strategic executions and showcase high-impact ways for brands to integrate into users' lives at the moment they take action. Join us to discover how to harness the power of movement and real-time commerce.

PRESENTED BY

Logotipo de