Santiago Nájera

Digital Commerce Director en The Coca-Cola Company

Biografía

Santiago is an industrial engineer specializing in architecting digital ecosystems and growth strategies. He possesses a proven track record of leading strategic collaborations with the region’s premier technology partners and platforms. His core focus lies in bridging marketing and incremental sales through Retail Media and closed-loop attribution, driving digital commerce maturity through robust data governance frameworks.

Fotografía de Santiago Nájera

Conferencia

12:10 PM

Evolution Stage

Keynote - México en Movimiento: Liderando la Nueva Era del Comercio

Mexico is no longer just adapting to the future of commerce—it is actively defining it. As the boundaries between mobility, delivery, and daily life dissolve, the country has become the focal point of Uber Advertising’s global strategy and the ultimate proving ground for retail media innovation. In this session, we will explore this unprecedented momentum and reveal the advanced advertising capabilities launching first in Mexico. We’ll dive into strategic executions and showcase high-impact ways for brands to integrate into users' lives at the moment they take action. Join us to discover how to harness the power of movement and real-time commerce.

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