Wesley ter Haar
Wesley ter Haar is the founder of MediaMonks, a creative production powerhouse with global reach, recognition and clients. He currently sits on the boards of SoDA (The Digital Society) and S4Capital. Under his ongoing leadership for nearly 20 years, Wesley has sought to wage war on mediocre digital production, growing MediaMonks from a humble production house into an end-to-end creative and production partner, through aggressive expansion and many mergers throughout the years. Employing over 2,z550+ people across 40 locations and 29 countries, the MediaMonks team works across time zones and around the world to achieve unparalleled creative quality recognized by many Cannes Lions, FWA Awards and inclusion on the Ad Age Digital A-List.He has spoken around the world at conferences including Cannes, Adobe MAX, CES, Advertising Week NY, Advertising Week LATAM, FIAP and more. Always looking to bring creative triumphs to justice, Wesley is the inaugural president of Cannes Lions’ Digital Craft jury and today serves on the Cannes Titanium Jury, which celebrates game-changing creativity. In 2018, ter Haar earned a coveted spot on the AdAge’s 2018 Creativity All-Stars list and was inducted into the ADCN Hall of Fame in 2018.
27 Agosto | 8:40-9:25 AM
How can Mexico’s leading brands stay ahead of the curve in a year that has fundamentally disrupted every aspect of our lives? MediaMonks Founder Wesley ter Haar sheds insight on his transformation approach and how it has helped brands adapt and scale at speed throughout the pandemic–for example, translating a global tech company’s series of events into livestreamed video resources for the local market, helping Havaianas activate their product indoors through a series of at-home concerts (and setting an unbroken record of YouTube viewers in the process), evolving an Argentinian gas company’s messaging in just three days, and continuing to drive innovative thinking at leading brands in the region through remote creative workshops. Citing the stagnation of consultancies who have failed to lead their clients to transformation success over the years, ter Haar uncovers how creative problem-solving, a digital-native mindset and an iterative transformation strategy helps brands continue to move the needle and innovate toward both immediate and long-term goals.