![](https://iabconecta.com/2024/wp-content/uploads/2024/05/Ursula-Calderon-1920x1080-1-370x370.jpg)
Úrsula Calderon
Head of Mexico & Americas CoE, Heineken México
Head of Mexico & Americas CoE, Heineken México
![](https://iabconecta.com/2024/wp-content/uploads/2024/05/Paula-Fortuny-1920x1080-1-370x370.jpg)
Paula Fortuny
Regional Media Lead, DiDi
Regional Media Lead, DiDi
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Florentino-Barrita-1920x1080-1-370x370.jpg)
Florentino Barrita
Director Legal, Grupo Radio Fórmula / Presidente de la Mesa de Legal Affairs & Public Policy, IAB México. (Moderador)
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Lucas-Garac-1920x1080-2-370x370.jpg)
Lucas Garac
E-commerce Marketing Manager, Pepsico
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Jose-Ignacio-Gonzalez-Karam-1920x1080-1-370x370.jpg)
José Ignacio González Karam
CEO, EPA
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Fernando-Bermudez-1920x1080-1-370x370.jpg)
Fernando Bermúdez
CMO Latinoamérica, Manpower
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Paulina-Fagoaga-1920x1080-1-370x370.jpg)
Paulina Fagoaga
Country Manager, Fluvip
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Alejandro-Narro-Sanchez-1920x1080-1-370x370.jpg)
Alejandro Narro Sánchez
Director General, Gazer73 & Dogma Agency
![](https://iabconecta.com/2024/wp-content/uploads/2024/04/Natalia-Serna-Jaramillo-1920x1080-1-370x370.jpg)
Natalia Serna Jaramillo
CEO & Founder, Goldfish