Súper-Flexibilidad: Camino de Crecimiento actual
Main Stage Av. del Conscripto 311, Hipódromo de las Américas, CDMX... Fundador & Chairman, Centro de Dueñez Empresaria Carlos Dumois
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Content, Communication and Co-Creation in the AI Era
Main Stage Av. del Conscripto 311, Hipódromo de las Américas, CDMXMJ Petroni will speak about the possibilities—and perils—of AI for the advertising, marketing and brand world. Learn how generative AI will affect not just our workflows (and jobs) but also the fundamental nature of our relationship to technology, content and co-creation. Then consider "AI on Monday"—practical considerations for executives and creatives in their AI strategy.
Construyendo Marcas con Propósito: La Convergencia de Responsabilidad Corporativa y Marketing Digital
Main Stage Av. del Conscripto 311, Hipódromo de las Américas, CDMXEn este panel, destacaremos la importancia de construir marcas auténticas y significativas a través de la integración de la responsabilidad corporativa en las estrategias de marketing digital.